To validate credentials and authenticate customers when logging into your online profile, applications, or transacting in-store.To protect our assets and prevent fraudulent transactions.To perform other logistics and operation activities as neededįraud Prevention, Security and Compliance (SEC).To conduct research and analytics related to our operations and.To improve the effectiveness of our websites, stores, mobile applications, merchandise assortment, and customer service.To administer contests, sweepstakes, promotions, surveys, and focus groups.To identify product preferences and shopping preferences (e.g., services and promotions of possible interest) and.To provide interactive features on our websites and mobile applications (e.g., product ratings and reviews, real-time offers, and location-based services such as store maps).To deliver information about our products, services, and promotions (e.g., personalized offers delivered to your home, email, third-party sites or applications, and mobile devices).Marketing, Promotions & Advertising (ADV) To manage subscription services, including order management, billing, and reordering products, and communicating with you about your subscription.To administer loyalty programs (e.g., Macy's Star Rewards).To provide personal services such as M圜lient (clienteling) or Gift Registry and.To provide customer service and alert you to product or shipping information.To establish and service your online profile on one of our websites or mobile applications.To complete, fulfill, manage, and communicate with you about transactions.Below is a summary of some of the ways we collect and use information: Product & Service Fulfillment (FUL) We may combine information collected from different sources (see How We Share Your Information ). (4) Fraud Prevention, Security & Compliance (SEC) (2) Marketing, Promotions & Advertising (ADV) We may use the information we collect for the following primary reasons: Our collection and use of customer data is guided by our corporate principle of Customers First and subject to our Macy's Responsible Information Management program. We at Macy's understand that you entrust your data to us.
Macy's Credit and Customer Services ATTN: Privacy Office P.O.If you have any questions about this Notice, please contact our Customer Service department: We encourage you to refer to this Notice periodically so that you understand our current privacy practices. Your access to and use of our Services means you agree to the terms in this Notice and our Legal Notice. This Notice of Privacy Practices explains : To view your separate Department Store National Bank (DSNB) Privacy Statement for your Macy's credit card or to learn more about our credit services, please Click Here "Family of Businesses" and services however, not all entities participate in all uses and collection described in this document. This Notice describes the extent of collection and usage for these Macy's, Inc. entity, operating under the brand names Macy's or Bloomingdale's (hereinafter "Family of Businesses").
Personal information may be shared between or processed for retailing purposes by any Macy's Inc. This statement applies to "Personal Information" collected, processed, or stored by Macy's, a Macy's Inc. This Notice of Privacy Practices was updated in June 2021.
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